The metro 2.0 bus system
Redesign the bus travel experience because “waiting for the bus sucks.”
Project type
Experience vision
Platform
Special effects video and vision explainer document
My role
Sr. interaction designer
Timeline
2010
Constraints
Low power scenarios, leverage existing infrastructure, bleeding edge technology
Team
Creative director
Industrial designer
Interaction designer
Touchpoint system
Where does the bus go? When will it get here? How will I pay for it? We designed a system of products and an experience to help answer those questions contextually for patrons of public transportation.
Where
Hang it like a poster, use it like a touch screen.
When
Readable from up to 150 feet, metro 2.0 displays imminent arrivals.
How
A bus pass with e-paper display stores rate and balance information.
Ecosystem vision
I partnered with an industrial designer on the script, storyboard, shooting, prop design, and special effects to envision the end-to-end experience of Metro 2.0.
Responsibilities
Work alongside an industrial designer to visualize the user interface elements of key bus travel touch-points. Storyboard, record, edit, add AfterEffects, and perform video post-production.
Deliverables
Scale mockups and animated prototypes of an interactive map, a solar powered digital signpost, and an electronic paper bus pass; live-action experience video.
Outcome
We won an award from the IDSA in the transportation category. We also caught the interest of the Seattle Public Transportation system, who scheduled a meeting with our creative director to get some feedback on their work-in-progress for the RapidRide service in the Seattle metropolitan area.