Work experience

Owner

NEUDESIGN  /  '04–PRESENT  /  SEATTLE

Design leadership: execute creative projects, spanning UX, brand, visual, and systems design across diverse platforms for artists, designers, musicians, and nonprofits.

AI innovation: lead research and experience development with large language models for prompt engineering, UX research, and strategic image creation.

Senior manager, product design

SMARTSHEET  /  FEB '22–MAR '24  /  BELLEVUE

End-to-end experience vision: led a cross-functional mission to care deeply for IT administrators, streamlining complex workflows across identity, policy, access, licensing, commerce, and administration.

Leadership & team management: successfully hired and managed a team of designers, fostering integration across multiple acquisitions.

Innovative methodologies: introduced jobs-to-be-done (JTBD) and object-oriented UX (OOUX) methodologies to enhance product strategy and user experience.

Process standardization: operationalized engagement standards to ensure consistent processes and predictable outcomes in product design collaborations.

Professional development: championed a designer-led talk series to advance the team’s expertise in critical growth areas such as typography and data visualization.

Manager, design systems

SMARTSHEET  /  FEB '21–JAN '22  /  BELLEVUE

Team building & leadership: established a multidisciplinary team to create a comprehensive library of accessible design components.

Strategic development: championed the creation of a central documentation website, ensuring a consistent and accessible design system.

Cross-functional collaboration: collaborated closely with UI engineering and product teams to prioritize and deliver essential React components.

Community engagement: initiated and hosted monthly community meetings to foster support and momentum for the design system.

Award-winning innovation: guided teams to win the UX journey award with a design sprint process. Executed impactful customer-focused design labs at Smartsheet’s ENGAGE customer conference.

Principal user experience architect

SMARTSHEET  /  JUL '20–JAN '21  /  BELLEVUE

Strategic reorientation: influenced a dozen product team plans to focus on high-value customer experiences like project management, breaking down company silos.

Customer-centric leadership: led stakeholder and customer conversations, integrating UX research insights early to prevent expensive rework.

Blueprint for success: co-created a service blueprint that outlines key business use cases, guiding the company’s strategic enterprise growth initiative.

Facilitative excellence: conducted over 60 design thinking workshops, significantly improving the project success rate and stability of team roadmaps.

Influential management: managed comprehensive programs that set new standards in information architecture and design, impacting product strategy and the organizational structure.

Senior product designer

VMWARE (PIVOTAL LABS)  /  JAN '17–JUL '20  /  DC

Leadership & development: fostered the growth of nearly a dozen product designers, preparing them to become leaders within the organization.

Strategic planning: aligned product features and roadmaps with organizational OKRs to ensure delivery of customer value and business success.

Innovation & empathy: promoted a culture of experimentation to validate design assumptions and deepen user empathy.

Design collaboration: advanced design consistency and team collaboration through the implementation of design systems and participation in critique.

Senior user experience architect

LAB49  /  JUN '14–DEC '16  /  DC

User-centered design leadership: launched user-centered design workshops and educated team members on integrating UX best practices into the RFP process and service delivery.

Strategic innovation: empowered incumbent IT departments to evolve and compete with fin-tech startups, and guided a state-owned enterprise in pivoting its digital transformation towards service-centric strategies.

Accessible design direction: spearheaded the design of a responsive renewable energy certificate management application, ensuring compliance with W3C accessibility standards for inclusive user experiences.

Lead user experience designer

3PILLAR GLOBAL  /  MAR '13–JUN '14  /  FAIRFAX

Global team leadership: guided an international team in prototyping, testing, and launching an educational tool for gifted students.

Reputation management: enhanced the IT help desk’s reputation for a major pharmaceutical company by personalizing the support experience.

Market strategy: implemented user-centered design at a leading investment firm, aiding in the recovery of market share from agile financial startups.

Talent acquisition strategy: formulated a policy with executives to streamline the recruitment of top design talent in line with the company’s strategic goals.

Senior interaction designer

TEAGUE  /  JAN '09–Mar '13  /  SEATTLE

Innovation facilitation: transitioned the company from a traditional industrial design vendor to a comprehensive interdisciplinary innovation partner.

Service expansion: introduced new service offerings in user research, service design, interaction design, and rapid prototyping, broadening the company’s capabilities.

Cross-disciplinary coordination: orchestrated the collaboration of diverse teams, including 3D, motion, graphic, and interaction designers, as well as software developers and branding experts.

Strategic research leadership: directed ethnographic usability studies with a team of researchers, designers, and executives to inform and validate product strategy.

Future-proof design: developed interactive prototypes and guidelines for cross-device experiences, shaping the vision for the ‘office of the future’.

Interactive art director

JUL '03–JAN '09  /  NEW YORK  /  AUSTIN  /  SEATTLE

Multimedia campaign development: spearheaded interactive campaigns and event concepts, enhancing corporate branding and customer engagement.

Cross-functional team leadership: collaborated with designers, writers, and developers, encouraging team communication with mobile social networking integration.

Diverse design expertise: excelled in creating versatile design solutions for web, print, and 3D modeling across various industries and client needs.